ABOUT US

Susan Senk Public Relations & Marketing brings passion, leadership and a wealth of experience to every project and client it serves. With a track record of more than 30 years of publicity SSPR&M is known for designing and executing innovative and successful integrated marketing campaigns for a wide variety of clients with a focus on film for all distribution models.

Susan Senk Public Relations & Marketing works with an extensive network of traditional and nontraditional media outlets, creatively tailoring outreach to their specific interests and audiences. The agency also works with a broad base of national and local word-of-mouth groups to increase project awareness by disseminating multiple, individually-crafted messages to diverse audiences.

The agency has expertise in international film festival programming that includes strategizing with filmmakers to match projects with venues and handling all aspects of the festival submission and screening process.

Susan Senk Public Relations & Marketing brings a level of expertise and understanding to the complex business of international film festival placement and publicity. From brainstorming strategy to on the ground execution SSPR&M gets outstanding results. 

SSPR&M established the new ReStart 2021 plan in May.

As it is said: “We are all in this together”.

Susan Senk Public Relations & Marketing has been working with small business and entrepreneurs to restart and regroup during this time and into 2021.  Clients have reached out for assistance in navigating communication strategies in preparation for the COVID-19 impact.

For almost every organization dealing with a pandemic  it is uncharted territory. 

They proactively engage with journalists, ensure positive and influential media coverage for clients through a personalized media outreach plan including newsletters, blog posts, and podcasts.

Business partners Susan Senk and Linda Senk Altman are a tight, smooth-running team with the experience, knowledge, energy and creativity between their select group of clients all the personalized, hands-on services they could desire, backed by an unwavering commitment to client satisfaction and success.

SUSAN SENK has worked in entertainment public relations and marketing for her entire career. Susan has been involved in over 400 public relations  campaigns for films released in the United States. Prior to launching the firm, based in New York City, she was Vice President of International Publicity and Promotion for Columbia TriStar International Film Distributors (Sony), based in Los Angeles. Susan has also held the positions of Vice President Publicity and Promotion for Vestron Pictures, of which she was a founding member and Vice President Creative Services for Vestron International, working out of its European offices to direct the launch of overseas operations and international marketing for video product. She began her career in the music industry where she worked with international licensees. For the past decade she has been International Festival Consultant for Sony Pictures International Releasing. Susan is a long-standing member of Academy of Arts and Sciences and a former member of The Recording Academy.

LINDA SENK ALTMAN joined Susan Senk Public Relations & Marketing in 2007 as Executive VP. Linda works with filmmakers to bring their films to audiences in the United States and internationally.  Linda has designed and executed publicity and outreach campaigns for independent films and PBS series. Additionally, she works with niche film festivals around the world and places specialized films to include LGBGT, diversity, music to hip-hop, sports and Jewish festivals.

Linda developed a program for businesses entitled ReStart 2021 addressing new ways of thinking about public relations and marketing during the pandemic.  

Prior she held a key marketing position at Reebok International Ltd where she managed nationwide brand marketing for all aspects of footwear and apparel. As Marketing Director, she managed the vendor relations for marketing and advertising campaigns for over different 300 retail partners. She oversaw campaigns for The New York Jets, The US Open, athlete endorsements in basketball, tennis and more. She developed community programs to engage and encourage people of all ages to participate in fitness programs such as aerobics, Reebok Step, tennis for young athletes, walking programs for seniors  and  programs in low income communities including refurbishing basketball courts.

After 15 years at Reebok she continued her marketing career at Footstar, Inc. the retail footwear giant.  Linda worked with over 400 store locations nationally managing advertising and marketing campaigns. She implemented store grand openings, community events and local sponsorships to achieve higher sales margins.